A results-driven Full-Stack Designer with 10+ years of multidisciplinary design experience across all platforms in digital. Specializes in digital advertising, product design, UI/UX design, and brand development. Experience leading and inspiring teams through a variety of projects in deadline-driven environments. Proven history of promoting creative excellence and leveraging design competency to deliver beautiful, original, and strategically sound creative solutions that exceed business objectives, excite consumers, and grow iconic brands.
Responsible for creating user-centered experiences and designing beautiful interfaces for cutting-edge enterprise software. Collaborate with multiple designers to implement a scalable design system in Figma, and service the design and engineering teams to aid with speed and efficiency. Present design concepts and UX strategy to various groups and foster consensus across all stakeholders.
Led design direction and creative strategy for all YellowHammer clients across multiple paid media channels. Worked intimately with clients and internal teams, overseeing all aspects of the design process to deliver data-driven creative strategies and solutions that drove ROI and increased brand awareness. Responsible for developing, mentoring, and diversifying design teams, and nurturing creative culture.
Responsible for all UI and UX design decisions across multiple mobile and web-based apps. Worked closely with PMs and Engineers from inception to early implementation: defining features, establishing timelines, and ensuring visual consistency. Created wireframes and pixel-perfect mocks to communicate layout, interactions, and flow. Developed, mentored, and identified new discipline expertise for the UI/UX design team.
Responsible for day-to-day creation of digital media for all advertising campaigns across web, mobile, video and social media platforms. Actively monitored campaign KPIs and optimized creatives accordingly. Ground up development and management of creative department process and strategy. Collaborated with PMs and Engineers to develop proprietary creative technologies and data-driven solutions.
Worked with various startups on brand development projects, including logo design, identity collatoral, and brand storytelling. Designed, developed, and launched multiple large scale websites. Provided UI/UX consultancy and frontend development for mobile and web-based applications. Presented design concepts and creative strategy to various groups and fostered consensus across all stakeholders.
Bachelor of Science, Media Arts & Animation